26 August 2003
-NEW WEBSITE WWW.BCONSTRUCTIVE.CO.UKLAUNCHED TO HIGHLIGHT BENEFITS AND RANGE OF CAREERS IN CONSTRUCTION -August 2003: The Construction Industry Training Board (CITB) today launched anew website www.bconstructive.co.ukto support its Positive Image recruitment campaign which aims to attract moreyoung people into the construction industry. Some 380,000 people need to berecruited into the industry by December 2006 (76,000 each year) to meet currentgrowth targets and replace those leaving the industry.
www.bconstructive.co.uk featuresreal people who work in construction and gathers together knowledge from arange of industry sources into one easy to navigate portal. It provides youngpeople with access to information, case studies and guidance on the range ofjobs and routes into the industry.
Keyelements of the site include:
Online careersinformation interactive careers advice for anyone considering a careerin the construction industry. It includes:
A snap shot view of jobs such as architecture, carpentry,civil engineering, or interior painting and decorating.
"Whats right for U?" an interactive careers quizdesigned to match site users with a relevant construction career option.
Information on the qualifications required for jobs in theindustry and how to go about getting them.
Life Onsite Site userscan read diaries from young people working in a range of construction careers.It details their daily activities and how they got started in construction. TheConstruction Galleries feature also highlights current cutting edgeconstruction projects across the UK.
FAQs Frequentlyasked questions such as "Do I get paid for my training?" are answeredhere and more specific questions can be answered via links to local CITBoffices (through an interactive map) or an email response option.
News This sectionflashes up current information on Positive Image and features endorsements fromPositive Image supporters such as Wayne Hemingway and Michelle Ryan (Zoe fromEastenders).
Visitor Polls - Regularpolls are run on the website offering site users the chance to vote on theirfavourite British construction project such as The Scottish Parliament inEdinburgh or The Eden Project in Cornwall.
Prize draw Allregistered visitors are put into a free prize draw, to win HMV vouchers.
Quicklinks Links to other useful websites suchas www.designajob.co.uk and www.workexperience.co.uk are alsoprovided.
Games There isalso a fun section of the site to give visitors the chance to try their hand atgames such as Krazy Kranes or download screensavers.
www.bconstructive.co.uk supports anational print, radio, ambient and online advertising and promotional campaign forPositive Image that aims to challenge the perceptions many young people, inparticular 14 19 year olds, have of the construction industry.
FionaKane, CITBs Head of Communications commented, "Positive Image is acampaign designed to help young people understand modern construction and thewide variety of career options available to them. There have been some greatadvances in construction over the last couple of years and www.bconstructive.co.uk is a greatway to communicate some of those changes and attract more quality young peopleinto the industry by providing them with the information they need in auser-friendly format. The website helps us showcase just some of the youngpeople who are already doing great things in construction who can act as rolemodels for the next generation of construction workers."