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Chris Bryant: How to improve culture policy

Nobody ever worries about culture, media and sport policy until it comes up and bites some unsuspecting politician on the nose.

Wembley and the Dome are the classic examples.

My own list of issues that need tackling is short.

First, the BBC. Its Charter is being reviewed at a time when almost 50 per cent of its output cannot be seen by about 40 per cent of the country despite the fact that we all pay the same licence fee.

Sky now earns more than the BBC every year and has a monopoly on the digital future in more than a third of the country. The only way to overcome this is to hasten digital switchover region by region, rolling out Freeview across the country.

As for the calls for the BBC governors to be abolished and for the BBC to be fully subject to Ofcom, it would make far more sense to make the governors more evidently independent of the Board of Management, with their own secretariat and funding, so that they could really stand up for the ordinary licence payer - and draw a better distinction between popular licence fee programmes and unfairly ratings-grabbing competitive programming.

For most voters, the next issue in the in-tray must be the smooth management of the new licensing laws, so that we allow people a drink after the crazy WW1 inspired 11pm closing time, but we stop town centres collapsing into unrule.

The other legislative challenge ahead is the Gambling Bill, which has seen strong pre-legislative support but needs early implementation.

As for sport, Wembley is now ahead of schedule, but doubts remain about our Olympic bid and the real sense of political determination to get our youngsters off the couch and into a track suit or a swimming pool.

Cash and coordination with other departments are the key.

Museums, theatres and the film industry are also looking for cash, especially if the popular policy of free access for museums and extended access to the arts is to be maintained.

But the film industry needs more specific support, so that we move away from funding un-watchable films towards ensuring that good British work finds a cinema audience.

Chris Bryant is Labour MP for Rhondda.

Published: Wed, 16 Jun 2004 11:22:50 GMT+01