Press Release
Marketers to get in shape for the Olympics
27 February 2006
- DCMS Olympics 2012 Business Summit sets agenda for a concerted effort from all professions towards the Olympics
- Marketers urged to brace themselves for the coming business bonanza
London – 14 February 2006 – Christine Cryne, chief executive of The Chartered Institute of Marketing, has encouraged marketing professionals to “take hold of this once in a life time opportunity to raise the profile of your organisations and brand in the limelight of the Olympics.” She was speaking after the recent DCMS Olympic 2012 Business Summit, which took place in East London. The Summit had been organised by Tessa Jowell’s department to discuss with business heads the opportunities throughout the UK for the maximisation of economic and commercial benefits of hosting the games in London.
Echoing the unanimous call made by the speakers at the summit for attendees to utilise every possible opportunity for maximum impact, Christine Cryne stated “the games are not only the responsibility of athletes and the Government. Olympics 2012 should be seen as a collective effort between all professions, and marketers must ensure that they are amongst the forerunners in this arena and set the 2012 agenda around the board room tables. The myriad of business activities involved in the preparation for the Olympics will require marketing to be an integral and essential part of every successful venture.”
The Chartered Institute of Marketing already offers a wide range of training courses for marketers, and for those who fulfil a marketing role. And the Institute has now honed several courses to complement business strategies for London 2012. Amongst those on offer is ‘Marketing and the Olympics’, ‘Sponsorship – How to Buy and Sell’, and The Institute’s course leading to a ‘Professional Diploma in Tourism Marketing’.
The DCMS Summit was held for key industry, trade union and other stakeholders. Speakers at the conference included Tessa Jowell, Olympics Minister and Secretary of State for Culture, Media and Sport; Ken Livingstone, Mayor of London; Sir Digby Jones, Director General of the Confederation of British Industry; and Richard Caborn, Minister for Sport.
Latest Press Releases
- Marketers Remain Upbeat Despite Economic Slowdown
- INAUGURAL WORLD SOCIAL MARKETING CONFERENCE TO TAKE PLACE IN UK THIS AUTUMN
- The Benefits of Marketing in the NHS – A White Paper
- New Marketing Training Directory Launched To Meet Marketers’ Changing Needs
- Sir Paul Judge Appointed President of The Chartered Institute of Marketing
- New Chairman Elected At The Chartered Institute of Marketing’s AGM
- Can Social Marketing Really Stop Teenagers Smoking?
- Employment prospects in marketing profession remain buoyant
- Marketers back all-media voluntary codes on junk food advertising
- Customers the main concern for Europe’s marketers
Spread your message to an audience that counts, with options available for our website, email bulletins and publications including The House Magazine.
