Press Release
A new term for Blair demands a new slogan from marketers
06 May 2005
Renowned award-winning author Jonathan Gabay is offering free creative writing consultation and signed copies of his latest best-seller in an exclusive competition for copywriters.
The competition, supported by The Chartered Institutive of Marketing (CIM), offers the first prize winner the unique opportunity of a private morning workshop on copywriting with Gabay at CIM’s International headquarters, Moor Hall in Berkshire, together with a signed copy of the highly acclaimed ‘Gabay’s Copywriters’ Compendium’. Second and third place finalists will also win signed copies of the book.
The competition requires entrants to create a hypothetical strap-line or slogan, which could be used by Labour throughout the government’s new term in office. In addition, marketers are asked to nominate their favourite advertising slogan from the last ten years. The results will be short-listed by a panel of senior judges at CIM, with the outcome being announced later in May.
In support of the competition, David Thorp, CIM’s Marketing Innovation Manager commented, “We are pleased to support copywriters, in giving them the opportunity to benefit from Gabay’s extensive knowledge, gained from a lifetime of professional experience.”
In addition to explaining the fascinating background stories behind some of marketing’s best loved slogans, Gabay offers copywriters the inside secrets needed to write in an engaging and inspirational style. In a recent review by CIM’s Insights Team, Gabay’s latest release is ‘injected with humour and approachable style’ providing an invaluable resource for anyone with an interest in writing.
Entries will be accepted from Monday 9th May 2005 until Wednesday 1st June 2005.
For further information or to post your entry, contact Thomas Beard, in the CIM Press Office by:
Email: thomasbeard@cim.co.uk
Post: Moor Hall, Cookham, Maidenhead, Berkshire SL6 9QH
* Entries will be used solely within this competition and will not be shared with any third parties or used by The Chartered Institute of Marketing
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