The Labour Party has hired the man who planned the FCUK fashion logo to lead its general election advertising campaign.

Trevor Beattie, chairman of top advertising agency TBWA, is described by a Labour insider as "a great signing."

"We’re sure he'll come up with something short and snappy to drive home our message," the source said.

Meanwhile, a report from Age Concern out today claims that a generation of "baby boomers" will be the key floating voters in the general election.

The survey says that up to 20 per cent of 17 million people, aged 45 to 69, are "undecided."