Mo Mowlam, former Northern Ireland secretary and architect of the Good Friday Agreement, was in Soho yesterday standing next to a semi-naked glamour model publicising her new role as a sex advisor for a weekly men's magazine.

Mowlam has become agony aunt for Zoo in a joint column with Jodie Marsh.

At the event, Mowlam wore a Zoo T-shirt with the names of the prime minister and her former Cabinet colleagues scrawled across the back - each with marks out of 10 for sex appeal.

In the list, Tony Blair came top with 10 out of 10, while Gordon Brown managed an eight.