A MORI poll for the Mirror finds that Iain Duncan Smith is less well known than Dolly the cloned sheep.

Only 51 per cent, falling to 21 per cent of 15-24 year-olds, could name Duncan Smith when shown his photograph, 32 per cent of Tory supporters were baffled as to his identity. The "unrecognisable could soon be leading the unelectable" concludes the Mirror.