Emulating the often naff efforts of politicians and celebrities to counter voter "apathy" the Sun launches its "Get'Em out... to Vote" campaign "fronted" by three page-3 girls on a topless election bus.

Jack Straw backed the initiative saying, "It's a cheerful but very important message the Sun is sending out, and hopefully, it will indeed get'em out to vote. The Sun's election bus should be an inspiration to us all."