White Paper argues marketers to lead path to recovery

27 April 2009

The Chartered Institute of Marketing has published a White Paper on the role of marketing in a recession. The Paper shows that those organisations that increase and hone their marketing spend in a recession are those who emerge strongest when recovery comes.

With contributions from leading thinkers and practitioners, this latest White Paper from The Institute sets out a powerful case for the key role marketers have in driving recovery in their businesses.

In tough times, many organisations are tempted to cut back on their marketing spend. The Institute's Paper shows the folly of such a short-term approach, and highlights the damage such actions can cause to brand and profitability in the long term. The Paper shows that it is instead those organisations that increase their marketing spend and remain committed to their marketing activities who do well in recessions and emerge the stronger when recovery comes.

David Thorp, director of research and professional development at The Chartered Institute of Marketing said; "This Paper provides a strong case against panic cuts and for investing in the very people who can prevent the gap between an organisation and its competitors increasing. It will be professional marketers, with creativity, imagination and of course the right budget, who grasp the recession as an opportunity, and lead recovery in their businesses."

The Chartered Institute of Marketing runs a two-day residential masterclass, Strategies for Marketing in Turbulent Times. For those who require further information please click here or contact one of The Institute's Training Advisors on 01628 427200.

Here's a list of further training courses that might be of interest. All of the courses are designed specifically to support marketers in a recession.

Strategies for Marketing in Turbulent Times

http://www.cim.co.uk/tandq/training/courses/0078.aspx

Introduction to Marketing Planning

http://www.cim.co.uk/tandq/training/courses/0751.aspx

Strategic Marketing Masterclass

http://www.cim.co.uk/tandq/training/courses/0174.aspx

Principles of Great Copywriting

http://www.cim.co.uk/tandq/training/courses/1201.aspx

Digital Marketing

http://www.cim.co.uk/tandq/training/courses/0066.aspx

Email Marketing

http://www.cim.co.uk/tandq/training/courses/0766.aspx

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