Press Release
Rob Lacey’s The Word on the Street, direct to your mobile
15 January 2008
United Christian Broadcasters (UCB) has announced that Rob Lacey’s award-winning retelling of the Bible, The Word on the Street is now available for the first time in a downloadable mobile format.
Published by Zondervan, the best-selling book has sold over 150,000 copies world-wide and has now been specially adapted for download on to mobile phones and can be accessed by visiting the ucbmobile.co.uk website.
“We’re really pleased to be partnering with Zondervan and Lacey Theatre Company,” said Verity Deaville, UCB’s Marketing Manager. “Great offers and advances in mobile technology have meant that millions of people in the UK now own a mobile phone. We think adapting a modern take on the Bible for mobile use is a great evangelistic tool, enabling thousands of Christians to have access to the word of God at the touch of a mobile button”.
Rob Lacey, an internationally renowned performer, poet and author died in 2006. His legacy is one of passion for communicating the Bible for, as he said, “Those who have never read the Bible and those who have read it too much”.
The mobile version of Word on the Street is available for download* by logging on to ucbmobile.co.uk
For images or more information, contact Paula Cummings on 01782 764982
*Nominal one-off fee applies. Internet-capable phone required
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