Keep Britain Tidy must not forget 90% of Britain

4 March 2010

In response to today's (Thursday) publication of a new manifesto by Keep Britain Tidy, Samantha Harding, Campaign to Protect Rural England (CPRE) Stop the Drop Campaign Manager, says:

"This new Keep Britain Tidy manifesto adds strength to the campaign to rid our towns and countryside of unsightly and environmentally damaging litter. We are pleased to see Keep Britain Tidy setting out its priorities at such an important point before the General Election.

"We welcome the manifesto, which echoes our call for an integrated government and private sector campaign to tackle both litter and the causes of litter. We are particularly pleased the manifesto publicly backs our call for a national bottle deposit scheme.

"However, the manifesto is undermined by the absence of any real reference to the specific challenges facing the countryside. Over 90 per cent of Britain's landmass is classified as rural and in these areas litter can lie for longer and have a more damaging impact on wildlife and the environment. It's essential that these rural places are not left out of any proposed litter strategy. Keep Britain Tidy must strive to get all of Britain tidy, including the countryside."

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