The Live Wire



Press Release

Why won’t they name and shame?

16 January 2007

Today the Financial Services Authority (FSA) has issued a warning on mis-leading insurance advertising, Emma Bandey, personal finance campaigner, Which?, says:

“Why is the FSA consistently reluctant to name and shame firms? These ‘savings claims’ adverts are a major influence for people looking to buy insurance.

“The Advertising Standards Authority, which looks after non-financial promotions, publishes complaints on its website. It doesn’t just tell firms behind closed doors that they have three months to improve.

“The FSA needs to follow suit and name these adverts, firstly to incentivise companies to improve and secondly to keep consumers informed and protected.”



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