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Press Release

‘PRACTICAL RFID IN RETAIL’ - LOOKING BEYOND THE HYPE

1 March 2006

Today’s retailers face price deflation, intense global competition and increasingly sophisticated consumer demands. The British Retail Consortium and DTI have joined together to hold a conference on Radio Frequency Identification (RFID), a technology which is being hailed as a revolutionary solution for retailers to gain a competitive advantage.

‘Practical RFID in Retail’ – organised by retailers for retailers – will provide an invaluable opportunity to assess the business case for RFID. Beyond the hype, RFID has huge potential for improving the efficiency of the supply chain. In addition, it can help with improving availability, managing stock levels and gathering accurate data on products.

Delegates will hear from retailers who are already trialling the technology, and the event will provide an insight into RFID on cartons, totes and high value items. With both case study presentations and hands-on demonstrations, the event will help retailers looking to implement the technology who need to understand the practical implications and contribution to the business case.

The one-day conference is designed for retail professionals working in logistics, the supply chain, operations, IT, business development, strategy and finance.

‘Practical RFID in Retail’
Wednesday 22 March 2006 – DTI Conference Centre
No 1, Victoria Street, London

Telephone enquiries: 020 7854 8901
Email: events@brc.org.uk



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British Retail Consortium

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