The Live Wire



Press Release

Plain fag packs would end lethal allure, says heart charity

28 April 2010

In response to the Australian government’s decision to introduce plain cigarette packaging in 2012, Betty McBride Policy & Communications Director at the British Heart Foundation, said:

“Tobacco companies use packaging to lend an allure to a lethal product. Bringing in plain packaging in the UK would make existing health warnings stand-out and emphasise the risks of smoking to people’s heart health.”

“We should follow Australia’s bold step and introduce plain packs for cigarettes here.”



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