The Live Wire



Press Release

New Bloom For The Countryside

18 May 2006

Countryside campaigners CPRE [1] are celebrating their 80th anniversary with the launch on Monday 22 May of a new rose variety – Rural England. [2]

Developed by top Norfolk-based grower Peter Beales, the new rose – a profuse pink rambler – is being launched at the Chelsea Flower Show by CPRE Chairman Sir Nigel Thompson. [3]

Roses have a long association with England’s diverse and beautiful countryside, growing wild in hedgerows as dog roses for hundreds of years and smothering many a cottage garden in blossom and scent.

The new variety will be sold to CPRE’s members and supporters at a special price of £12.00 [4], with profits from those sales going straight to the organisation’s campaigning work.

CPRE Chief Executive Shaun Spiers said: ‘We’re delighted to have teamed up with Peter Beales in launching this lovely new rose as part of our 80th Anniversary celebrations.

‘We hope it will ramble on for many years to come, celebrating the hard work of CPRE’s thousands of volunteers in campaigning for the protection of England’s fantastic countryside for everyone’s benefit.’

NOTES FOR EDITORS

1. CPRE, the Campaign to Protect Rural England, is a charity which promotes the beauty, tranquillity and diversity of rural England. We advocate positive solutions for the long-term future of the countryside. Founded in 1926, we have 60,000 supporters and a branch in every county. President: Sir Max Hastings. Patron: Her Majesty The Queen.

2. Rural England is a continuous flowering rambler producing masses of medium sized, soft pink flowers in large cascading clusters all summer through. Ideal for pergolas and arches, it has plentiful, mid-green foliage with no more than a smattering of thorns. Its colour is soft to mid pink and its continuity of flowers makes it a must for any garden. Rural England is a cross between Bonica and Veilchenbla varieties. Pictures are available from CPRE’s press office 020 7981 2880.

3. Peter Beales Roses’ display will be in The Great Pavilion, stand number GPC 19. Rural England will be launched by CPRE Chairman, Sir Nigel Thompson on Monday 22 May in the morning. The RHS Chelsea Flower Show 2006 is open to the public from Tuesday 23 May until Saturday 27 May.

4. The new variety will be offered to CPRE members and supporters through our members’ magazine, Countryside Voice, and through our website, www.cpre.org.uk.



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