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Press Release

iTunes announcement that it will make UK download costs fair is music to Which?’s ears

9 January 2008

In response to Apple’s announcement today that it will reduce download prices in the UK within 6 months to align them with prices in continental Europe, Which? lawyer Chris Warner says:

"We complained about Apple’s price discrimination back in 2004 - so we’re glad they’ve finally agreed to give British music lovers a fair deal.

“The fact they’ll soon be able to download tracks for the same price as European customers will be music to the ears of UK iTunes customers

"We hope other internet companies – including online music companies - will follow Apple’s lead and match UK prices to prices in continental Europe.

“It’s great to see the work of the European Commission delivering real benefits to UK consumers. We hope this is the first of many positive results like this.”

Which? would now like to see Apple lift restrictions that stop people downloading music from iTunes websites in other countries.




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