The Live Wire



Press Release

Faith Matters - tackling extremism through technology

4 January 2012

Faith Matters, have recently developed Peghaam: The Message, a programme that aims to tackle extremism throughout Pakistan by using SMS technology.

The programme works by sending out SMS messages, based on Qur'anic teachings, leadership messages and poetry that can inspire people to undertake social action for the protection and development of Pakistan. The messages are a way of reaching out to people in Pakistan and Faith Matters may then gauge a better understanding of the thoughts and feelings of the people of Pakistan. So far, more than 54 million text messages have been sent to people across Pakistan, who then have the opportunity to respond with their thoughts.

The SMS text messages that Faith Matters sends out are to promote peace and deter people away from extremist ideologies. The programme has worked well so far and aims to quell the spreading of Al Qaeda and Taliban inspired narratives.

Director of Faith Matters, Fiyaz Mughal said: "This project is designed to ensure that those who spread messages of hate are reminded of the guiding principles of Islam – peace, support and justice."

The Programme Manager for Pakistan said: "Project Peghaam is an effort to raise awareness and engage the people of Pakistan against extremism and violence that are prevailing in the country. This project has challenged extremists' ideologies of radical Islam and promoted a message of peace and harmony. The overwhelming response that we have received from Pakistani society reflects a very positive and constructive impact of this project in Pakistan."



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