The Live Wire



Press Release

Customers need more certainty

11 May 2010

UK retail sales values fell 2.3 per cent on a like-for-like basis from April 2009, when sales had picked up 4.6 per cent , boosted then by Easter falling in April 2009 but March 2008. The April trading period included only Easter Sunday and Monday this year, but all of Easter in 2009. On a total basis, sales fell 0.2 per cent against a 6.3 per cent increase in April 2009.

Food sales fell back, largely reflecting Easter timing. Non-food was also affected by the earlier Easter, but also by pre-election uncertainty and consumer caution, which favoured essentials and replacements over discretionary items. Clothing and footwear slowed and homewares fell back below year-earlier levels, despite some further discounts and promotions.

Non-food non-store sales (internet, mail-order and phone sales) in April were 15.9 per cent higher than a year ago, the same as in March and in line with previous months. But more promotions were needed to secure sales.

UK retail sales monitor April 2010

http://www.brc.org.uk/showDoc04.asp?id=4087&moid=6974



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British Retail Consortium

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