Creative industries 'at the heart' of the national economy

1 December 2010

A ukadia-supported report launched today highlights the crucial role higher education plays in boosting the UK creative economy – an industry that is worth almost £60bn to the economy – and demonstrates why sustaining that contribution with continued investment, will become increasingly important to economic recovery.

The report, 'Creating Prosperity: the role of higher education in driving the UK’s creative economy', finds that Higher Education Institutions, including small and specialist institutions

·have a central role to play in developing the talent and skills that drive the creative industries;

·are increasingly creating opportunities for hands-on experience in industry as a way of enhancing students' employability and delivering benefits to business;

·are actively engaged in supporting activities to encourage and enable more graduate start-ups;

·have set up innovation hubs contributing to regional development.

Professor Stuart Bartholomew, Principal of the Arts University College at Bournemouth and Chair of ukadia, said:

"The creative industries are not at the margins of the national economy, they are at its heart. The specialist institutions of art and design have made the strongest contribution to this outcome by producing creative graduates who, in turn, will secure our creative future."

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