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Press Release

Cancer awareness campaign triumph

10 April 2008

The Institute of Cancer Research and Rotary International in Great Britain and Ireland (RIBI) have announced success in their joint cancer awareness campaign. Nearly two years after launching the campaign, a survey of over 350 Rotarians has shown that almost two-thirds (62 per cent) said that they understood stories that they read or heard about cancer research and approximately the same number (64 per cent) said that they felt a lot of progress was being made in research. These results come as the awareness drive reaches its peak at the RIBI annual conference in Blackpool this Friday.

The campaign was launched by The Institute and Rotary in 2006 to raise awareness of cancer among Rotarians and the wider community they serve. By distributing information leaflets, both organisations have been working to provide people with information about the signs, symptoms and treatment of cancer. The campaign also highlighted the importance of early detection in the successful treatment of cancer, ultimately helping to save lives.
Allan Jagger President of Rotary International in Great Britain and Ireland said
"Supporting The Institute of Cancer Research has given Rotarians an opportunity to give service, in helping to raise awareness in their communities on the issues around cancer and the importance of early detection. I am delighted that the survey has shown the effectiveness of this awareness campaign."

The Rotary annual conference runs from 11-13 April and provides the perfect opportunity for raising awareness, with around 2,200 Rotary delegates expected to attend. Since the launch of the campaign, The Institute’s world-class scientists have attended a number of regional Rotary conferences to give talks about the latest developments in research.

Hannah Crabtree, Communications Manager at The Institute of Cancer Research, said: "Our survey has shown how valuable it is to provide people with basic information about the signs and symptoms of cancer so that they are aware of the importance of early diagnosis. Thanks to our partnership with Rotary, The Institute has been able to get this message out to a much wider audience."



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