The Live Wire



Press Release

BRC VALENTINE’S DAY FACTS

14 February 2006

Valentine’s Day is worth approximately £2.3 billion in the UK. 52% of this (£1.2 billion) is spent through high street retailers.

42% of the population (25.2 million people) will spend money on their Valentine
On average, an individual will spend £92.50 (men spend slightly more than women; average £93.75 compared to £88.70).

Total spend on Valentine’s gifts, approximately

Average spent on a gift:

% of population/how many people receive a gift

£253 million (flowers)

£92 million (chocolates)

£23 million (cards)

£437 million (jewellery)

£92 million (lingerie)

£115 million (clothes)

£207 million (novelty gifts)

£30.26 (flowers)

£9.85 (chocolates)

£1.66 (cards)

£124 (jewellery

£92 (lingerie)

£64 (clothes)

£103 (novelty gift)

13% (7.6 million) flowers

12% (7 million) chocolates

23% (13.8 million) card

6% (3.5 million) jewellery

2% (1 million) lingerie

2.9% (1.8 million) clothes

3.3% (2 million) novelty gift

BRC Director General, Kevin Hawkins said: “It is not just romantics who see Valentine’s Day as a hugely important occasion. For retailers, especially those selling cards, chocolates, lingerie and flowers, it is one of the highlights of the retail calendar after Christmas. With tough conditions on the high street, events such as Valentine’s Day are crucial opportunities for retailers to boost trading.”



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British Retail Consortium

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