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Asda and M&S have the "Eggs Factor" this Easter, but Cadbury's disappoints

2 April 2007

Easter eggs from Asda and Marks & Spencer have come out top in a Which? taste test, while Cadbury's eggs came in last.

Asda’s Extra Special Belgian Milk Chocolate and Caramelised Hazelnut Egg topped the milk chocolate chart, with tasters praising its ‘fresh nutty-vanilla aromas’. Marks & Spencer's São Tomé egg, which the experts described as ‘proper grown-up chocolate’, scored the highest in the dark chocolate category.

Testers were disappointed with the Cadbury Triple Easter Egg Delight and Cadbury Dark Easter Egg Delight eggs though; the country's biggest chocolate supplier came last in both the milk and the dark chocolate categories. Experts even described the milk chocolate egg as ‘stale’.

Neil Fowler, editor, Which?, says:

“We were surprised that a British favourite like Cadbury’s came last. But with supermarket own brands like Asda and Marks & Spencer flying high in the taste tests, it goes to show you don’t have to stick with well known chocolate brands to get a quality Easter egg”



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