The Live Wire

Flipside

Flipside is an award-winning* magazine that aims to raise the levels of interest in science and technology among 11-16 year-old students (National Curriculum Key Stages 3 and 4). Flipside injects fun and fascination into science, engineering and technology providing reasons for young teenagers to nurture their interest and eventually develop careers as the scientists and engineers of tomorrow. In fact, research has shown that 87%** of teenagers are more interested in a career in science or engineering as a result of reading Flipside. Flipside is crammed with stunning photography and continuous pages of editorial content that teenagers will find useful for assignments and homework, as well as providing a light-hearted, informative read. In fact, one survey of schools found that 96%** of readers rate Flipside as excellent or very good. Order a subscription online for the inquisitive teenage family member online at http://flipside.theiet.org/index.cfm

*Winner of Most Effective Membership Title at the Association of Publishing Agencies (APA) Awards 2008.
**ChildWise Flipside Magazine Research, March 2008.
*** Average circulation based on issues 38 to 45.

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