Advertising Association
We've all grown used to enjoying greater choice, more information, lower prices and the benefits of competition. But how does it happen?
The advertising industry provides the mechanism for businesses and brands to compete, for charities to influence and raise funds and for governments to effect change. In doing so, advertising creates revenues that support many of the things we all take for granted – from free-to-air television and sporting events to outdoor entertainment and even social infrastructure.
At the Advertising Association our mission, as the only representative of all sides of the industry, is to promote and protect advertising in the UK. We do this by creating and maintaining a climate of responsibility amongst advertising practitioners, encouraging moderation from regulators and building trust with consumers.
By promoting the benefits of advertising and securing a workable regulatory environment, we will ensure that the industry continues to deliver not just for consumers, but for the 250,000 people who owe their livelihoods to advertising and contribute some £6.2bn to UK economy each year.
