MPs have called for a ban on 'happy hour' drink promotions.
The Commons home affairs committee said supermarkets should also be prevented by law from selling alcohol at a loss to encourage people into their stores.
Evidence showed that the real price of alcohol has fallen dramatically, the MPs said.
The call comes in a report looking at the challenges facing the police in the 21st century.
It concluded that the focus of police resources on alcohol-fuelled violence meant officers were "hitting their targets but missing the point".
Committee chairman Keith Vaz said: "We cannot have on one hand a world of alcohol promotions for profit that fuels surges of crime and disorder, and on the other, the police diverting all their resources to cope with it."
He also called for voluntary codes of conduct for the drinks industry to become legally enforceable.
A Home Office spokesman said: "We know that the police and the public remain concerned about alcohol-related disorder - that is why we which is why we have given the police, licensing authorities and trading standards officers a range of tough powers to tackle alcohol-related disorder including on-the-spot fines, confiscating alcohol in public places and closing down premises that flout the law.
"Alongside this, the Department of Health has commissioned an independent review on the effects of alcohol price, promotion, consumption and harm which will be published shortly."
'Reckless'
Shadow home secretary Dominic Grieve said the report was "a shocking indictment of Labour's reckless approach to extended licensing and top-down target-driven approach which has resulted in perverse outcomes".
"We would reverse Labour's approach to 24-hour drinking, replacing it with appropriate application at local discretion," he said.
"We would ensure that laws passed to deal with alcohol-fuelled disorder are actually enforced - and take robust action to prevent loss leader sales targeted at the young."
Liberal Democrat home affairs spokesman Chris Huhne said it highlighted that the government had been wrong "to try to run policing through Whitehall targets, which have proved an expensive disaster".
"The result has been a priority for trivial offences, the abandonment of local concerns and the swamping of officers in red tape," he said.
"The best thing ministers could do for policing in this century would be to scrap the ID cards scheme and put 10,000 more police on our streets."
Dods Parliamentary Communications Ltd