Campaigners have called on the government to implement tougher new rules on corporate responsibility.
Coinciding with the launch of the new campaign, an ICM poll found that 90 per cent of the public think companies should face tighter restrictions.
And 64 per cent think company directors "should be legally obliged to minimise the effects of their business to ensure that profits do not come at the expense of the wider community".
The Core Coalition, which campaigns on corporate responsibility, and the Trade Justice Movement, launched the 'Right corporate wrongs' campaign on Monday.
They were backed by groups including ActionAid, Amnesty International, Friends of the Earth and War on Want.
Ministers are being urged to use the Company Law Reform Bill to introduce the tougher rules.
Core director Deborah Doane said: "Markets need rules to ensure that companies do not sacrifice people and planet in the name of profits.
"The British public are clearly in favour of new rules and now is the time for government to act on this support."
The poll also found that only seven per cent of voters think that mulit-national companies should not have to take account of factors other than profit when running their business.
