Press Release
New Senior Management Courses for Marketers
2 March 2006
- Latest CIM Senior Management courses on show at 2006 ISBA Conference
- Visitors offered opportunity to win free professional training
London – 2 March 2006 – The Chartered Institute of Marketing will be exhibiting its senior management courses at the 2006 Incorporated Society of British Advertisers (ISBA) annual conference. The event takes place on Thursday 9 March at the London Hilton Metropole, Edgware Road.
The Institute will be giving one lucky visitor to its stand the opportunity to win a free place on it’s acclaimed two day running programme, ‘Branding Inside-Out’. Three runners up will receive a choice to attend a free briefing course for either ‘Internal Brand Engagement’ or ‘Making the Case: Brand Value as Key to Shareholder Value’.
“In line with our vision for the marketing community, The Chartered Institute of Marketing wants to encourage marketers to raise their profile and achievements at director level.” commented Christine Cryne “That is why senior-level marketers and management are high on our agenda and we have just recently developed a range of courses specifically for individuals at this level.”
“Our senior management courses lay a particular emphasis on peer interaction and the sharing of common experiences. A very simple concept, but one that can often be lacking due to accessibility and time. Without external ideas companies are at risk of becoming closed and narrow in their approach and outlook.“ Christine further added “UK plc must be made to realise that marketing truly belongs at the heart of business – our commitment to senior marketers is a core part of our strategy towards actualising this goal.”
Detailed information about The Chartered Institute of Marketing’s Senior Management programmes, and a competition for complementary places on The Institute’s courses, will be available at it’s conference stand. The Institute is amongst a select group of exhibitors at the ISBA event.
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