Press Release

Marketers make more money

04 October 2005

The annual Rewards Survey of The Chartered Institute of Marketing (CIM) members, released earlier this month, indicates that marketers make more money – at senior level at least!

This is the twenty-third year for the Rewards Survey, which is jointly conducted by The Chartered Institute of Marketing and Croner Reward.

Key findings reveal that:

• Senior marketers earn up to 9% more than corporate peers
  
• A third of marketers now receive a bonus equivalent to10% of salary.

Other key findings of the report show that pay increases for marketing professionals averaged 3.0% in the last 12 months and that marketing jobs in the manufacturing sector top the scale.

Commenting on the report, Diane Clare, a Chartered Marketer and Regional Director of The Chartered Institute of Marketing North West & North Wales Region, said, "These are interesting findings at a time when many graduates are deciding which direction their careers should take. Graduates with a non marketing-based degree who wish to embark on a career in marketing can take a Chartered Institute of Marketing post-graduate diploma to enhance their career prospects. Many local colleges are now enrolling for distance learning and evening courses, for a full list visit www.cim-nw.org.uk. Having been a marketing practitioner for five years, although I can’t personally prove that I earn more than my corporate peers, I can confirm that a career in marketing is interesting, diverse, challenging and most of all rewarding."

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