Fast food

Friday 21st January 2005 at 12:12 AM

Public health minister Melanie Johnson has accused fast food companies of sending "contradictory messages" in the battle against rising obesity levels.

The government has already put the food industry on notice that manufacturers will be banned from advertising products that are high in fat, sugar and salt unless they put their own house in order.

Stakeholder Response: National Consumer Council

Diane Gaston from the National Consumer Council said: "Although [fast food companies] have taken some positive steps, adding healthier options such as fruit bags, low-fat yoghurt and semi-skimmed milk to their menus, and phasing out supersizing, their two for one burger promotion has sent out a real mixed message.

 

"What the National Consumer Council would like to see is [the companies] using marketing muscle to promote more healthy options."

 

Stakeholder Response: British Retail Consortium

 

Kevin Hawkins, director general of the BRC, said: "'Two for one' burger promotions are no different to 'two for one' meal promotions in pubs and restaurants, and are intended for families or groups of friends to benefit by saving money.

 

"Toys provided by quick-service restaurants are aimed at younger children. This age group of children visit restaurants with their parents and guardians as a treat, and they are not munching burgers and fried chicken in restaurants day in day out.

 

"Most qualified nutritionists believe that it's important that children have a balanced diet from an early age, which means a little bit of everything - in moderation"

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